Science and Humans
Science & Humans is a hormone health startup focused on menopause, perimenopause, and TRT. The brand needed visibility, consistency, and a creative voice that could simplify complex health topics while standing out in a crowded space.
I led the full creative direction across platforms — building social media campaigns from strategy to execution. This included designing carousels, scripting and editing videos, writing compliant copy, and creating infographics that helped triple engagement.
I also spearheaded a Toronto-wide TTC Out-of-Home campaign, with placements across streetcars, buses, and subways, making menopause awareness unmissable across the city. In addition, I redesigned the company pitch deck, led packaging design, and built our trade show presence for the Canadian Menopause Show.
Skills flexed: Creative Direction, Social Media Strategy, Graphic Design, Video Editing, Brand Development, Copywriting.
OOH (Out of Home)
Menopause Awareness OOH Campaign
For Science & Humans, I led the creative direction of a bold, city-wide Out-of-Home campaign across TTC subways, buses, and streetcars. The goal? To normalize menopause conversations through striking visuals and unapologetic messaging. Every headline was crafted to stop commuters in their tracks and spark dialogue — shifting menopause from a whisper to a roar.
Social Media
At Science & Humans, I crafted bold, engaging campaigns to simplify complex health topics like menopause and hormone health. Each post was designed to educate, inspire, and connect with our audience while driving higher engagement. Through vibrant visuals and strategic storytelling, social media became a powerful tool to amplify the brand's mission and reshape wellness conversations.
Event Branding
For the National Menopause Conference, I designed the largest booth at the event, creating an impactful 10ft x 20ft purple wall to embody the bold identity of the Science & Humans brand. The space included custom wall designs, strategic signage, staging elements, and carefully placed props to create a cohesive and engaging experience. Every detail was crafted to make the brand stand out, foster meaningful connections, and leave a lasting impression on attendees.
Podcast
I led the podcast creation for Science & Humans, designing the set, writing scripts, managing guest coordination, and handling recording, editing, and releases. Every detail was crafted to reflect the brand and deliver polished, engaging content that resonated with our audience.
