New Earth

New Earth is a wellness and beauty brand offering vegan, cruelty-free, herbal-based skin and hair care. I led the full creative direction — from brand identity to packaging to digital rollout.

I designed the entire packaging system, including custom bottles and standout boxes, using bold pinks and clean layouts to break away from typical beauty shelf aesthetics. I also developed and executed the full social media strategy — planning campaigns, designing content, writing captions, and producing assets across platforms to establish a strong, cohesive brand voice online.

Additional work included custom illustrations, product copy, and assisting with product sourcing to bring the vision to life across every touchpoint.

Skills flexed: Art Direction, Illustration, Design, Layout, Production & Copywriting, Product Sourcing.